by Keith Barker | Sep 10, 2020 | Blog, Marketing
Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people... 
by Keith Barker | Aug 18, 2020 | Blog, Marketing
Photo by Jon Tyson on Unsplash We’ve all seen dull testimonials like this. Short, bland and uninspiring, they are the product of almost no effort. Does that customer sound enthusiastic about your service? Does it make you want to pick up the phone for an appointment?... 
by Keith Barker | Jun 30, 2020 | Blog, Marketing
Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a... 
by Keith Barker | Jun 8, 2020 | Blog
Happy Birthday to me, Happy Birthday to me, Happy Birthday, dear Keefomatic, …etc., etc. Today, Monday, 8th June 2020, marks the 5th anniversary of the start of my career as a freelancer. Cue candles, cake and all that jazz. I remember the day very well. After a few... by Keith Barker | Apr 13, 2016 | Blog, Marketing
It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I... 