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Marketing Fatigue and the Curse of Knowledge

Marketing Fatigue and the Curse of Knowledge

Someone asked me the other day what advice I would give to someone starting a new business. My exceptionally boring reply was, “Just keep going”. And today, as I sit here with two newsletters to write and no inspiration, I know I need to take my own advice. When you...
Selling to Affluent Consumers using LinkedIn

Selling to Affluent Consumers using LinkedIn

If you sell premium or luxury products/services, such as travel, home improvements, vehicles or consumer tech, an unexpected platform is emerging for you to explore – LinkedIn. Known as a B2B network for professionals, LinkedIn is courting B2C marketers with...
The Power of Picking One

The Power of Picking One

How Having A Single-Minded Focus Helps You And Your Customers 1982 was a big year. The Falklands War began (and ended). The IRA blew up bombs in Hyde Park in London, and Henry VIII’s flagship, Mary Rose, was raised after 437 years on the sea bed. And I was a greasy...
Launching a New Website: What’s Next?

Launching a New Website: What’s Next?

“Build it, and they will come,” conjures up an idea of effortless success. It’s a phrase, misquoted from the 1989 film “Field of Dreams,” that’s become a mantra in many circles, none more so than among entrepreneurs and business...
New Year’s Campaign Ideas for SMEs

New Year’s Campaign Ideas for SMEs

Unbelievably, another 12 months have disappeared, and it’s time to rip the cellophane from a shiny new calendar. While the temptation for us business owners is to kick back and relax, recharge and start again next year, this is the perfect moment to try to capture our...