by Keith Barker | Jun 27, 2022 | Blog, Marketing
If you’ve dabbled in Facebook advertising, here’s a simple tip for optimising your results. Many business owners will run a single display ad for a short while and then stop. Once they’ve run an advert, they tick that off their checklist as a job done and move... 
by Keith Barker | Jul 21, 2020 | Blog, Marketing
In June 2020, Katie Hopkins, the former Apprentice contestant and self-styled ‘Biggest Bitch in Britain’, had 1.1 million followers on the social media platform Twitter. Then, overnight, she had none. Zero. She lost the lot. Where Did They All Go? Well, they didn’t go... 
by Keith Barker | Jun 30, 2020 | Blog, Marketing
Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a... 
by Keith Barker | Jun 8, 2020 | Blog
Happy Birthday to me, Happy Birthday to me, Happy Birthday, dear Keefomatic, …etc., etc. Today, Monday, 8th June 2020, marks the 5th anniversary of the start of my career as a freelancer. Cue candles, cake and all that jazz. I remember the day very well. After a few... 
by Keith Barker | Mar 26, 2019 | Blog, Marketing
Facebook Small Business Advertising I’m often asked by small businesses to help them sell to a local audience. Traditionally, local businesses have advertised in local printed newspapers and magazines or in the Yellow Pages. But today, one of the most effective...