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Owned Media 1: Email Marketing

Owned Media 1: Email Marketing

Owning and controlling your company’s content is key to any successful marketing plan. When you control your content, you can decide how your brand is seen, tailor your messages to your audience and keep things consistent everywhere. Plus, you can reach your audience...
Don’t Build Your House On Rented Land

Don’t Build Your House On Rented Land

I’ve just launched a marketing newsletter (whoop!). To encourage people to sign up, I’m giving a free ebook explaining social media for business (sign up here if you fancy it). Towards the end of the ebook, I talk about not putting all your eggs in one basket...
Launching a New Website: What’s Next?

Launching a New Website: What’s Next?

“Build it, and they will come,” conjures up an idea of effortless success. It’s a phrase, misquoted from the 1989 film “Field of Dreams,” that’s become a mantra in many circles, none more so than among entrepreneurs and business...
New Year’s Campaign Ideas for SMEs

New Year’s Campaign Ideas for SMEs

Unbelievably, another 12 months have disappeared, and it’s time to rip the cellophane from a shiny new calendar. While the temptation for us business owners is to kick back and relax, recharge and start again next year, this is the perfect moment to try to capture our...
NEW Email Series: 20 Ways to Stand Out Using Print

NEW Email Series: 20 Ways to Stand Out Using Print

How often have you heard this? “I tried marketing on social media, but it didn’t work.” It’s a complaint I’ve heard many times from disillusioned business owners. Disillusioned because they were promised it was FREE – so they ploughed in significant time and effort...