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The Power of Picking One

The Power of Picking One

How Having A Single-Minded Focus Helps You And Your Customers 1982 was a big year. The Falklands War began (and ended). The IRA blew up bombs in Hyde Park in London, and Henry VIII’s flagship, Mary Rose, was raised after 437 years on the sea bed. And I was a greasy...
Content Strategy Case Study

Content Strategy Case Study

This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog.  Solving...