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Don’t Build Your House On Rented Land

Don’t Build Your House On Rented Land

I’ve just launched a marketing newsletter (whoop!). To encourage people to sign up, I’m giving a free ebook explaining social media for business (sign up here if you fancy it). Towards the end of the ebook, I talk about not putting all your eggs in one basket...
Launching a New Website: What’s Next?

Launching a New Website: What’s Next?

“Build it, and they will come,” conjures up an idea of effortless success. It’s a phrase, misquoted from the 1989 film “Field of Dreams,” that’s become a mantra in many circles, none more so than among entrepreneurs and business...
The Importance of Lead Generation Giveaways

The Importance of Lead Generation Giveaways

Throughout this series, I’ll examine a range of powerful tactics that small businesses can use on their websites to optimise their marketing efforts. We begin with a key element of content marketing that goes back a long way – the lead generation giveaway....
How To Get Found Locally For Less

How To Get Found Locally For Less

I originally gave this talk, ‘How to Get Found Locally For Less’, at a 4N Online Notts and Derby networking meeting in April 2020. (I help to run the sister 4N Leicester meeting – we meet every Thursday at 2 pm, so if you fancy coming, please let me know.)...