by Keith Barker | Jun 27, 2023 | Blog, Marketing
Throughout this series, I’ll examine a range of powerful tactics that small businesses can use on their websites to optimise their marketing efforts. We begin with a key element of content marketing that goes back a long way – the lead generation giveaway.... 
by Keith Barker | Feb 18, 2021 | Blog, Marketing
I originally gave this talk, ‘How to Get Found Locally For Less’, at a 4N Online Notts and Derby networking meeting in April 2020. (I help to run the sister 4N Leicester meeting – we meet every Thursday at 2 pm, so if you fancy coming, please let me know.)... 
by Keith Barker | Jun 7, 2019 | Blog, Marketing
If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how... 
by Keith Barker | Nov 5, 2018 | Blog, Marketing
This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog. Solving...