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Advertising Overload? We’ve only just started

Advertising Overload? We’ve only just started

Get Dragon’s Den on the phone – I’ve had a fantastic new idea for a TV channel. It’s called JustAds. As the name suggests, it runs wall-to-wall adverts 24 hours a day, seven days a week. Nothing else — just ads. You can tune in and watch your fill of adverts for as...
I Can’t Get You Out of My Head

I Can’t Get You Out of My Head

The Unforgettable Sound of Branding with Music I was a kid in the 1970s. Despite there being just one commercial TV station on air, I can still remember the catchy advertising slogans from countless products that I never used – indeed, many are from products that no...
Facebook Advertising – What is Split Testing?

Facebook Advertising – What is Split Testing?

If you’ve dabbled in Facebook advertising, here’s a simple tip for optimising your results. Many business owners will run a single display ad for a short while and then stop. Once they’ve run an advert, they tick that off their checklist as a job done and move...
What Would You Do With 27,000% Marketing ROI?

What Would You Do With 27,000% Marketing ROI?

Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a...