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Summer is the season for festivals, fairs and outdoor events. These gatherings offer a fantastic opportunity for small businesses to get out and get noticed. Whether it’s a local food fair, a music festival or a beach event, there are plenty of ways to make your brand shine. Here’s how to make the most of these summer marketing opportunities.

Partnering with Event Organisers

Collaborating with event organisers is a smart way to put your brand in the spotlight.

Sponsoring an event can give your brand prominent exposure. Your logo could appear on event materials, websites and signage. This not only boosts your brand visibility but also shows your support for the local community. For example, if there’s a local music festival, sponsoring a stage or area can ensure thousands see your brand.

Your On-Site Presence

Setting up a stand at the event allows you to interact directly with potential customers. You can showcase your products, give demonstrations or even sell items on the spot. It also gives you the ideal opportunity to build your email list by collecting sign-ups.

Being present lets people experience your brand first-hand, making it more memorable.

Distributing Branded Merchandise

Branded merchandise is a powerful tool for promoting your business.

Handing out free branded items, such as sunglasses, hats or reusable water bottles, can create walking advertisements for your brand. Choose items that are useful and likely to be kept, ensuring ongoing visibility. Imagine attendees using your branded water bottle throughout the summer – it’s a win-win.

Think beyond the usual. Offer items that stand out and are relevant to the event. For instance, branded beach balls or umbrellas could be a hit at a beach event. At a music festival, consider portable phone chargers with your logo. These thoughtful touches make your brand memorable.

Creating Unique Experiences

Stand out by offering something unique that draws people in.

A well-designed, branded stand can attract a crowd. For a memorable experience, add a photo booth with fun props related to your brand. Encourage visitors to share their photos on social media with a dedicated hashtag. This not only engages attendees but also extends your reach online.

You could host interactive activities or games that tie into your brand. This could be anything from a simple game with branded prizes to a more elaborate interactive demo of your product. Engaging activities can make your booth a focal point of the event, and giveaway competitions are another great way to build your email list.

Summer Marketing Ideas for Small Businesses

Using Outdoor Catering to Your Advantage

For food businesses, outdoor events are a prime opportunity to showcase your offerings.

Set up a pop-up stall at local events, and use branded menus, napkins, coffee cups and loyalty cards to reinforce your brand identity. Ensure your stall stands out with vibrant signage and a welcoming setup.

Encourage visitors to share their experiences on social media. Create a unique hashtag for your stand and offer incentives like a discount on their next purchase for sharing a post. This helps spread the word about your business beyond the event.

Leveraging Social Media During Events

Social media can amplify your event presence significantly.

Post live updates from the event on your social media channels. Share photos and videos of your stand, activities and happy customers. This will not only engage your current followers but can also attract new ones.

If you can, partner with local influencers who are attending the event. They can help promote your booth and attract their followers to check out your offerings. Influencers’ posts can significantly boost your visibility and credibility.

Measuring Your Success

To make the most of your efforts, it’s essential to track your results.

Gather contact information from visitors to your booth. You can do this through a simple sign-up form for a newsletter or a competition entry. Having a way to follow up with attendees keeps the connection going beyond the event.

After the event, gather feedback from your team and visitors. What worked well? What could be improved? Use this information to refine your strategy for future events. Continual improvement ensures your presence remains impactful.

Make the Most of the Summer

Summer events give small businesses a golden opportunity to boost their visibility and engage with new customers. You can make a lasting impression by partnering with organisers, distributing branded merchandise, creating unique experiences and leveraging social media. Track your success and refine your strategies to ensure your brand stands out at every event.

So, get ready to make the most of the summer marketing season and turn these events into memorable marketing moments.

If you need design and print – from printed merchandise, signs and flags to stickers and flyers – get in touch.

Photo credits: Beach photo by Ethan Robertson on Unsplash. Festival photo by Aranxa Esteve on Unsplash.
author avatar
Keith Barker Designer & Marketing Consultant
I'm Keith, the driving force behind Keefomatic Marketing & Design. With a career spanning over 35 years in marketing, design and advertising, I offer a comprehensive, results-driven service tailored to the needs of small business owners.