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Back in March 2023, I gave a presentation to 1Networking called “That New High-Tech Content Marketing Everyone’s Talking About”.

It’s a bit unusual in that I spend a bit of time delving into the history of an old newspaper ad. The ad in question was so successful it ran for 17 years, and it is a perhaps surprising example of content marketing from the past.

And if you think content marketing is a 21st-century invention – this video may change your mind.

(Once again, YouTube had chosen to preview the video with a still featuring a lovely chap called Yiannis, rather than me. If I did more videos, I could probably change it, but life’s too short! However, if you need to lease a car, Yiannis is the guy to talk to…)