Digital Marketing Services for Interior Designers, Architects, Garden Designers & Landscapers
DIGITAL MARKETING IS FUNDAMENTAL TO DESIGN-LED COMPANIES IF THEY WISH TO GROW.
KEEFOMATIC IS A HIGHLY EXPERIENCED, SPECIALIST MARKETING AGENCY FOR DESIGNER-LED BUSINESSES IN THE HOMES AND GARDENS SECTOR.
WE PROVIDE MARKETING AUDITS, DIGITAL STRATEGY, SOCIAL MEDIA MANAGEMENT, CONTENT MARKETING AND PAY-PER-CLICK ADVERTISING.
Is there something missing from your marketing efforts? Are you not getting the results you were expecting? Let us help you get it right.
Our most popular service, a marketing audit gives us the chance to totally understand your current marketing situation – your business, your goals, your competition and your target customers.
You’ll get a firm picture of where you stand, and our recommendations on your future marketing strategy and the tactics required to meet your objectives.
How do you stand out in today’s competitive marketplace? By creating consistent, compelling messaging that positions you as the go-to provider in your field.
Addressing your customers’ problems with original content gets you found on Google. High-quality content helps you to generate and nurture leads, answers objections and reduce perceived risk.
If you don’t have a content strategy, you can bet your competitors do.
Social Media Management
Do you have the time to manage your company’s online presence? From devising your social media strategy to creating inspiring posts and monitoring engagement, we can provide you with a complete social media management service.
Need a paid social advertising campaign? Our expert team will maximise your ad budget with highly targeted campaigns on Facebook, Instagram or LinkedIn.
Digital Marketing Case Studies
Some examples of our digital marketing results for architectural designers, garden designers and bathroom designers.
David Granger Architectural Design needed to reach a younger audience, as their existing customer base was ageing.
We interviewed a number of their existing customers and staff. From that research, we wrote and designed a series of free giveaways.
We then posted about the giveaways on social media and asked people to download them from their website. In exchange, we gathered their email addresses and their permission for us to send them email newsletters.
Subscribers received one newsletter per month. Each newsletter typically included four articles about various aspects of the business, including new projects, case studies, helpful guides (to local planning, for example) and company news.
In 15 months, the downloads, and the monthly emails we sent out, generated £80,000 of new business. We converted 15.7% of subscribers into paying customers.
Making a pitch
How do you address a client’s problem when they don’t know they have a problem?
That was the issue Lush Garden Design was having when they needed to use some customer feedback to pitch an offer to local architects.
We designed for them an eight-page direct mail booklet and wrote them a covering letter. We were able to educate the client about the problem and then sell them a solution using a combination of testimonials and case studies.
This short-run direct mail campaign achieved a conversion rate of 8% (direct mail typically averages 1%).
Leads in a hurry
When coronavirus caused nationwide lockdown, design businesses lost the ability overnight to visit clients in their homes.
For Ablutions Luxury Bathrooms in Coalville, this meant they needed a new way of taking client briefs and making bathroom surveys, and they needed it fast.
Once they had devised an online solution, they came to us to sell it. We wrote them a sales page for their website and advertised it with a paid Facebook campaign, to be followed up with Adwords if required.
In the end, the Facebook campaign was all that was needed – we generated more leads in five weeks than the company usually received in six months.
Our Facebook campaign’s return on investment was over 27,000%.
In 2010 we set up a successful marketing and lead generation system for Lush Garden Design.
Their website is the central hub of their marketing efforts and is fed by social media accounts, email newsletters, blogging and pay-per-click advertising.
Lush Garden Design’s success harnesses the power of inbound marketing.
If you’d like to know how inbound marketing could work for your business, please get in touch.
We’ve devised the marketing strategy, written and created these pieces. Click an image for a closer look.