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Marketing Services for Overwhelmed Businesses

Struggling with Marketing in Your SME? Let’s Turn That Around.

As a small business owner, you juggle countless tasks, and whether you like it or not, marketing is one of them.

Endlessly complicated marketing jobs are not the reason you started your business, but you do it because no one else in your company can.

Even when you’ve grown your business through hard work and word-of-mouth, there comes a time when that isn’t quite enough. Perhaps you’re seeing some stagnation in your growth, or you’re unsure how to reach new customers effectively.

That’s when you need a marketing expert – someone focused on removing your stress, providing clarity, giving you back control, and getting results. 

That’s exactly what I provide. I specialise in taking the weight of marketing off your shoulders so you can focus on what you do best – running your business.

No More Marketing Headaches

Overwhelmed by the complexities of modern marketing? Does the ever-changing digital landscape, complex SEO, and the daunting task of content creation cause you stress?

For many SME owners, keeping up with digital marketing strategies and maintaining a consistent online presence can be a relentless challenge.

With Keefomatic, those headaches are a thing of the past. I take the reins of your marketing efforts, turning those worries into successful strategies, allowing you to breathe easier and refocus.

Move Forward with a Digital Marketing Strategy

Imagine a marketing strategy that’s not just a plan but a transformative process. A service that doesn’t just tick boxes but drives real results and growth. With over 35 years of experience, I understand the unique challenges SMEs face.

My marketing retainer service, starting at just £750 per month, is tailored to your specific needs, ensuring maximum ROI. From a thorough marketing audit to strategy development and implementation – I cover it all, ensuring every element of your plan is fine-tuned to your business’s objectives.

Is This You?

If you recognise some of these issues, it could be time for you to get some marketing help.

Social Media Management

“I’m struggling to keep up with posting engaging content regularly. It’s just too time-consuming, and I’m always worried I’m not doing it right or often enough.”

Email Marketing

“I’m not sure how to create email campaigns that actually get read. I’m worried about my emails ending up in spam and not knowing how to engage my audience effectively.”

SEO (Search Engine Optimisation)

“SEO feels like a foreign language to me. I’m concerned that my website isn’t showing up in search results, but I don’t understand how to improve it.”

Online Advertising

“Setting up online ads feels like a gamble. I’m afraid of wasting money because I don’t really understand targeting and how to create ads that convert.”

Content Creation

“Coming up with fresh, relevant content constantly is overwhelming. I’m always concerned about whether what I’m creating is actually interesting to my customers.”

Website Management and Optimisation

“I worry that my website isn’t doing its job. It’s hard to keep it updated and optimised for visitors, and I’m not even sure if it’s converting visitors into customers.”

Brand Building and Management

“I’m not confident about how to build and maintain my brand. I know it’s important, but I’m not sure about keeping my messaging and identity consistent across all channels.”

Customer Engagement and Retention

“Engaging with my customers and keeping them loyal seems like a constant uphill battle. I’m not sure how to connect with them effectively or keep them coming back.”

Analytics and Reporting

“I get lost in all the data from my marketing efforts. I’m not sure what it all means or how to use it to make better marketing decisions.”

Want to Work With Me?

Are you ready to see real growth through tailored digital marketing? It’s time to write your success story with Keefomatic. Contact me today and let’s discuss how a digital marketing retainer can propel your business forward.

What is a Marketing Retainer?

A marketing retainer is a partnership between your business and a marketing professional. It’s an arrangement where you pay a set fee regularly (usually monthly) for a predetermined period, guaranteeing a certain number of hours or services.

When it comes to marketing, businesses often face the challenge of finding the right balance between having a dedicated team and managing costs. This is where a marketing retainer comes in. It offers a flexible solution that allows businesses to access professional marketing expertise without the expense of hiring a full-time employee.

Whether you’re looking for strategy development, content creation, social media campaigns or SEO, a marketing retainer can help.

What are the Benefits?

One of the key advantages of a marketing retainer is the relationship it builds. Your retainer provider gets a real feel for your business’s goals and audience. Armed with this insight, they can tailor strategies and campaigns, making your marketing efforts more striking and effective.

Stability and predictability are also major benefits. You can plan and budget more confidently, moving away from sporadic, piecemeal marketing to a structured, strategic approach.

My Key Strengths

When you enter a Keefomatic marketing retainer, you can draw on a broad spectrum of essential services designed to advance your marketing continuously. These include:

 

  • Marketing Audits
  • Marketing Strategy and Planning
  • Keyword and Content Research
  • Content Strategy Development and Planning
  • Graphic Design
  • Logo and Branding Design
  • Website Design
  • Copywriting and Blogging
  • Social Media Management
  • Social Media Scheduling
  • Email Newsletters
  • Paid Digital Advertising
  • Video and Photography
  • Monitoring and Reporting

What Does a Keefomatic Marketing Retainer Look Like?

The structure of a marketing retainer varies from business to business. But it will typically be structured as follows:

1. Marketing Audit

We’ll begin with a thorough marketing audit to assess your current position. This crucial step involves a detailed analysis of your existing marketing efforts, digital footprint and brand presence.

I’ll identify strengths, uncover areas for improvement, and provide insights into your competitive landscape. This audit lays the foundational understanding needed to craft a bespoke marketing strategy that truly resonates with your target audience.

2. Market Research

Market research is key to understanding your audience and industry trends. I delve deep into data, examining market dynamics, customer behaviour, and emerging trends. This research ensures your marketing strategy is not just based on intuition but backed by concrete, actionable data.

It’s about getting to know your audience intimately – their needs, preferences, and pain points – to position your offerings in a way that truly connects.

3. Marketing Strategy Report

After a comprehensive audit and market research, I compile a Marketing Strategy Report. This document is your roadmap to success, outlining a tailored approach based on my findings. It covers strategic objectives, target audiences, key messaging and recommended marketing channels.

This report serves as a blueprint for the targeted marketing initiatives we’ll undertake, ensuring every move is strategic and purpose-driven.

4. Detailed Implementation of Action Points

Turning strategy into action, this phase involves the detailed implementation of the outlined action points. From content creation to digital advertising, SEO optimisation and beyond, I ensure that each element of your marketing plan is executed with precision and expertise.

Regular updates and adjustments are made based on performance metrics, ensuring your marketing efforts are dynamic, responsive, and consistently aligned with your business goals.

Retainer Case Study

Explore the possibilities of a marketing retainer with this real-world case study, Generating Business Leads: A Case Study In Design & Strategy. This showcase highlights a successful content and email marketing programme I crafted for a firm of architectural designers, which aimed to improve lead generation and customer engagement.

It’s an insight into innovative strategies and the impactful bottom-line results they can achieve for your business.

Where to Start With Social Media for Your Business

Where to Start with Social Media for Your Business – Free Download Offer

Free Guide: Take the guesswork out of social media marketing

As a small business owner, you’re no stranger to the daunting world of social media marketing. You’re likely grappling with questions like: “Which platform will give me the best return? How often should I post? And what kind of content?”

If you feel a bit lost, you’re not alone.

Many small business owners find themselves overwhelmed by the mass of options. Each platform comes with its own set of rules, audiences and types of content. The pressure to make the right choice can be paralysing.

After all, time and resources are precious, and you can’t afford to waste them on a social media strategy that doesn’t deliver.

You’re also faced with the challenge of keeping up with these platforms regularly. Social media is always on, demanding more content, more engagement, more attention. It’s a full-time job in itself – and you’ve already got one of those running your business.

Perhaps the biggest hurdle is the expertise required. Social media is an art and a science. Understanding algorithms, crafting engaging content, and analysing data for insights isn’t just challenging – it’s a skill set in itself.

It’s no wonder that social media often becomes a source of stress rather than a powerful marketing tool.

But here’s some good news: you don’t have to tackle this alone. Imagine having a guide that breaks down each social media platform – their strengths, weaknesses, and the types of audiences they attract. A resource that offers insights into not just organic content strategies but also how to plan, set goals and measure your results.

That’s exactly what I’ve created for you. “Where to Start With Social Media for Your Business” is a straightforward, easy-to-understand guide designed to take the guesswork out of social media marketing.

It’s packed with practical tips, platform breakdowns and actionable advice to help you make informed decisions about your social media strategy.

And the best part? It’s completely free. This guide is my way of supporting you in navigating the ever-changing landscape of digital marketing.

To secure your free copy, simply sign up for my Marketing Matters mailing list. You’ll receive a link to download your free copy and my Marketing Matters newsletter, which is full of helpful hints and tips. You are, of course, free to unsubscribe at any time, and I never pass your details to anyone else.

My Total Transparency Guarantee

Trust is key

That’s why I promise honesty and professionalism with no jargon or B.S. My Transparency Guarantee ensures you get realistic promises and timelines, clear pricing, and honest assessments. No hidden costs, no over-promising – just a commitment to your business’s growth.

Honest Assessments: I only take on clients I believe I can assist in growing their business. If I don’t think I can help, I’ll tell you upfront.

Realistic Promises: I avoid over-promising. Marketing results can vary, and while I strive for success, I don’t guarantee specific performance levels.

Realistic Timelines: Expect a minimum of three months to gauge the effectiveness of your campaigns. Marketing and advertising success varies, and patience is key.

Clear Pricing: My packages cater to different budgets and needs, with clear, concise details, regular monthly payments and no hidden costs.

Want to Find Out More?

Are you ready to see real growth through tailored digital marketing? It’s time to write your success story with Keefomatic. Contact me today and let’s discuss how a digital marketing retainer can propel your business forward.

Frequently Asked Questions

What Does a Marketing Retainer Include?

My marketing retainer services are comprehensive, covering everything from a detailed marketing audit and bespoke market research to the development and implementation of a marketing strategy.

This includes content creation, digital branding solutions, SEO keyword research, and web design tailored for marketing. Each retainer is customised to suit your specific business needs and goals.

How is the Marketing Strategy Customised for My Business?

Every strategy I develop is uniquely tailored to your business. It starts with understanding your brand, target audience and business objectives.

I combine this with in-depth market research and analysis to create a strategy that resonates with your audience and aligns with your business goals. My 35 years of experience ensure that your marketing strategy is not only bespoke but also effective.

What is the Process for Measuring and Reporting Results?

I believe in transparency and measurable results. Performance metrics are regularly tracked and I provide you with detailed reports showcasing the progress and impact of our marketing efforts. These reports are scheduled at regular intervals, ensuring you’re always informed and in control of the marketing direction.

Can I Adjust or Scale Services Based on My Business Needs?

The initial retainer will be for a fixed term. Once this term is concluded, you can choose to ramp up or scale down the services as per your changing requirements, ensuring that the marketing efforts are always aligned with your current business strategy.

What Makes Keefomatic Different from Other Marketing Agencies?

What sets Keefomatic apart is the personalised, one-to-one service backed by over 35 years of experience in the field.

I don’t just provide services; I partner with you, integrating seamlessly as your in-house marketing expert.

With a promise of no jargon or B.S., I focus on actual, tangible results, ensuring that every marketing effort directly contributes to your ROI.

Furthermore, my rates are favourable compared to marketing agencies, as I have lower overheads and adjust my rates accordingly.

As a busy and expanding practice we were aware that no time was being given to marketing, advertising, keeping the website current etc, primarily because we didn’t have the time and knowledge to do so.

It was decided to find a professional external consultant and your name was mentioned to us by a mutual business associate.

You ticked all the boxes for us! Sensible costs and good ideas whilst always being happy to listen.

It has been of real benefit to the business to have the website updated on a regular basis, good ideas provided for future campaigns and the monthly newsletter has undoubtedly resulted in new inquiries for all types and sizes of projects.

– Lesley Moore – David Granger Architectural Design

Want to Work With Me?

Are you ready to see real growth through tailored digital marketing? It’s time to write your success story with Keefomatic. Contact me today and let’s discuss how a digital marketing retainer can propel your business forward.