Would You Pay £4.8m For A Logo?

Not many would, but that’s the price BP paid Landor Associates in 2000 to refresh theirs. Over two decades later, the design is still in use, so they are certainly getting their money’s worth.

BP invested so much because it spent decades building its global reputation, and brand recognition is precious to them. So, they needed to get it right.

The Good News Is I Don’t Charge Half That!

But for my clients at the smaller end of the business spectrum, brand recognition is just as important to them as it is to BP.

There is far more competition among small businesses than BP has to face, so it is essential for SMEs to stand out and be recognised.

This is why investing in a logo that conveys what you stand for (while also being memorable, original, flexible and long-lasting) is an essential exercise.

Your Logo Is Often The First Thing A Potential Customer Sees About Your Business

So if your logo looks dated or homemade or like it came from a template, it will reflect on your business. They’ll see you as tired or unprofessional, or ordinary.

A cheap logo can damage your business before you’ve even had a chance to sell anything. So, your logo must set the right tone instantly. That’s where hiring an experienced logo designer comes in.

I’ve Been A Logo Designer For Over 30 Years

During that time, I’ve created logos for all sorts of companies – multinationals, SMEs and one-person start-ups – across a wide range of industries.

Today, I specialise in small business branding and logo design. No matter the size of the client, my aim is the same. I’ll craft you an original, adaptable, memorable, timeless logo that will last.

In fact, many of my logo designs are still used a decade after they were designed. I’ll ensure your logo helps you attract more of the right kind of clients, not turn them away.

There Are Three Types Of Businesses I Can Help

• New start-ups – beginning from scratch with no branding at all.
• Existing companies – who wish to tear up their old brand and start again.
• Existing companies – wishing to evolve their logo and branding as their company grows and changes over time.

I Only Work On Ten Logo Projects Per Year

I’m a company of one, and I like to get things right. So firstly, I give priority to clients who are on my mailing list (if you’d like to join, click here).

Secondly, I don’t believe in churning out lazy, cookie-cutter designs using templates, free fonts and clip art. Logos like these barely last a year, in my experience, and that is a waste of your money.

Mine is a superior service that requires additional time and effort to create a lasting logo. It also enables me to work with fewer, more valued clients who see creating a new logo as an investment in their business.

My logo design packages and prices are detailed below if you’d like to become a valued client.

Logo Design Packages

The Silver logo package is the no-frills budget option – I create one design which can be amended twice before completion.

Most of my clients, however, opt for the more valuable Gold or Platinum+ logo packages. These give you more design options and revision rounds. See below for a detailed breakdown of the packages.

If you’d like to order a package, payment is split into two stages: 50% on order and the remainder on completion.

Please note that the 50% initial payment is non-refundable – see the FAQ section below for more info.