Print marketing can be a powerful tool for small businesses looking to reach new customers and boost brand recognition. While many businesses focus on digital marketing, print materials can offer a number of unique benefits that shouldn’t be overlooked.
Make a lasting impression
One of the biggest advantages of print marketing is its tangibility. A physical brochure or flyer can be handed out at events, mailed directly to potential customers, or even left in a store for interested shoppers to pick up. This makes it easier for businesses to make a lasting impression on their target audience.
Print is regarded as more trustworthy
Print marketing can also help small businesses build trust with their customers. Studies have shown that people often perceive print materials as more trustworthy and credible than digital ads, which can be easily ignored or dismissed. By leveraging this trust, small businesses can establish themselves as reliable and authoritative within their industry.
Better ROI
In addition to these benefits, print marketing can also offer a great return on investment. While digital ads may require ongoing payments to maintain visibility, print materials can often be produced at a lower cost and used repeatedly over time. This makes them a smart choice for small businesses looking to maximize their marketing budget.
Overall, there are many compelling reasons for small businesses to invest in print marketing. Whether it’s to increase brand recognition, build trust with customers, or simply reach new audiences, the right print materials can make a big impact.
Where do you start with print marketing?
Now you have an understanding of the benefits print marketing can bring to your small business. But if you’re only used to creating digital marketing, how do you get started with print?
One of the most significant issues to overcome is that print marketing needs longer lead times. You must factor in time for design, production, printing, delivery and distribution. A failure to plan far enough ahead will result in missed opportunities, last-minute panics and higher printing costs.
So, to effectively plan printed marketing, you need a planner.
There weren’t any on the market – so I made my own.
The Print Marketing Planning Journal from Keefomatic is explicitly aimed at small businesses like us who want to plan printed marketing and combine print and digital marketing to achieve better results.
You can find out more and buy your copy here.
Related post: 20 Ways Email Series – a FREE email series in which I’ve highlighted 20 print marketing tactics you can use to do something different and stand apart from your competitors.