by Keith Barker | Jul 21, 2020 | Blog, Marketing
In June 2020, Katie Hopkins, the former Apprentice contestant and self-styled ‘Biggest Bitch in Britain’, had 1.1 million followers on the social media platform Twitter. Then, overnight, she had none. Zero. She lost the lot. Where Did They All Go? Well, they didn’t go...
by Keith Barker | Jun 30, 2020 | Blog, Marketing
Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a...
by Keith Barker | Jun 7, 2019 | Blog, Marketing
If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how...
by Keith Barker | Mar 26, 2019 | Blog, Marketing
Facebook Small Business Advertising I’m often asked by small businesses to help them sell to a local audience. Traditionally, local businesses have advertised in local printed newspapers and magazines or in the Yellow Pages. But today, one of the most effective...
by Keith Barker | Nov 5, 2018 | Blog, Marketing
This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog. Solving...
by Keith Barker | Apr 13, 2016 | Blog, Marketing
It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I...
