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Look at my Engagement and Despair!

Look at my Engagement and Despair!

If Facebook had existed at the time of ancient Egypt, there would be two things different about it. Firstly, as they didn’t have books as we know them, it would have been called FacePapyrus or FaceTablet or something. And secondly, all the emojis would be replaced...
I Don’t Want Your Digital Business Card

I Don’t Want Your Digital Business Card

“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” In this quote from Jurassic Park, Jeff Goldblum (spoiler alert) is berating the park’s plan to reanimate long-extinct dinosaurs. But, along with...
What The Well-Dressed Introvert Is Wearing

What The Well-Dressed Introvert Is Wearing

Have you ever had an idea that was so good you wonder why nobody else had thought of it? I had one just the other day. I was so excited by this brainwave that I immediately started writing notes about how I could turn this into a book, a podcast and a series of...
Advertising Overload? We’ve only just started

Advertising Overload? We’ve only just started

Get Dragon’s Den on the phone – I’ve had a fantastic new idea for a TV channel. It’s called JustAds. As the name suggests, it runs wall-to-wall adverts 24 hours a day, seven days a week. Nothing else — just ads. You can tune in and watch your fill of adverts for as...
The Importance of Having Principles

The Importance of Having Principles

I sacked a client today. They were my third longest-standing customer and only the second one I’ve ever let go. Terminating a client relationship is never easy (especially in this economic climate), but sometimes it needs to be done. There are many different reasons...
Marketing Fatigue and the Curse of Knowledge

Marketing Fatigue and the Curse of Knowledge

Someone asked me the other day what advice I would give to someone starting a new business. My exceptionally boring reply was, “Just keep going”. And today, as I sit here with two newsletters to write and no inspiration, I know I need to take my own advice. When you...