by Keith Barker | Jun 7, 2019 | Blog, Marketing
If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how...
by Keith Barker | Mar 26, 2019 | Blog, Marketing
Facebook Small Business Advertising I’m often asked by small businesses to help them sell to a local audience. Traditionally, local businesses have advertised in local printed newspapers and magazines or in the Yellow Pages. But today, one of the most effective...
by Keith Barker | Nov 5, 2018 | Blog, Marketing
This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog. Solving...
by Keith Barker | Apr 13, 2016 | Blog, Marketing
It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I...
by Keith Barker | Jan 8, 2016 | Blog, Marketing
If there’s one thing most small businesses lack, it’s a huge marketing budget. That’s the reason why small businesses don’t tend to buy television ads, radio and newspaper advertising. They cost an awful lot of money. These traditional...
by Keith Barker | Nov 2, 2015 | Blog, Design, Marketing
Customers are fussy, and are turned off by the smallest things. Take the design of your marketing materials. If your logo or advert makes you look a bit like a novice they won’t call you, no matter how much of an expert you are. Poor design makes you look...
