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The Problem with Perfectionism

The Problem with Perfectionism

That’ll Do and Good Enough In the creative design agencies where I worked during the last quarter of a century, there was one phrase that was banned from all the studios: “That’ll do”. If the management ever heard it mentioned, you were invited into the boardroom to...
Owned Media 1: Email Marketing

Owned Media 1: Email Marketing

Owning and controlling your company’s content is key to any successful marketing plan. When you control your content, you can decide how your brand is seen, tailor your messages to your audience and keep things consistent everywhere. Plus, you can reach your audience...
Look at my Engagement and Despair!

Look at my Engagement and Despair!

If Facebook had existed at the time of ancient Egypt, there would be two things different about it. Firstly, as they didn’t have books as we know them, it would have been called FacePapyrus or FaceTablet or something. And secondly, all the emojis would be replaced...
Go Large with Display Graphics

Go Large with Display Graphics

Businesses like ours need to stand out, and display graphics are one way to do that. Whether for local networking events, busy trade shows, or within your own work, reception or retail space, a well-placed display graphic will fill a room with your branded message....
The Importance of Flexible Logo Design

The Importance of Flexible Logo Design

I now offer a full print merchandise service, and one project this week has given me a bit of a headache because the client’s logo is not very flexible. When I design company logos, I follow a custom logo checklist. This checklist consists of five key points that my...
Why Should I Audit My Website?

Why Should I Audit My Website?

For many small business owners, getting their website designed and running feels like one less job on their list. But the work isn’t finished once your site is published. Looking after and maintaining a website can be complex and demanding. From continually optimising...