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Marketing Fatigue and the Curse of Knowledge

Marketing Fatigue and the Curse of Knowledge

Someone asked me the other day what advice I would give to someone starting a new business. My exceptionally boring reply was, “Just keep going”. And today, as I sit here with two newsletters to write and no inspiration, I know I need to take my own advice. When you...
I Can’t Get You Out of My Head

I Can’t Get You Out of My Head

The Unforgettable Sound of Branding with Music I was a kid in the 1970s. Despite there being just one commercial TV station on air, I can still remember the catchy advertising slogans from countless products that I never used – indeed, many are from products that no...
Selling to Affluent Consumers using LinkedIn

Selling to Affluent Consumers using LinkedIn

If you sell premium or luxury products/services, such as travel, home improvements, vehicles or consumer tech, an unexpected platform is emerging for you to explore – LinkedIn. Known as a B2B network for professionals, LinkedIn is courting B2C marketers with...
The Power of Picking One

The Power of Picking One

How Having A Single-Minded Focus Helps You And Your Customers 1982 was a big year. The Falklands War began (and ended). The IRA blew up bombs in Hyde Park in London, and Henry VIII’s flagship, Mary Rose, was raised after 437 years on the sea bed. And I was a greasy...