Selling Aspirational Design Services

Selling Aspirational Design Services

Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people...
DIY Photography for Garden Designers and Landscapers

DIY Photography for Garden Designers and Landscapers

After weeks of work, you’ve completed your project, and the client is delighted. All that’s left to do is get some photos of the finished job for your portfolio. In an ideal world, you’d call a photographer, and they’d come around and take some...
What Would You Do With 27,000% Marketing ROI?

What Would You Do With 27,000% Marketing ROI?

Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a...