by Keith Barker | Jun 7, 2019 | Blog, Marketing
If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how...
by Keith Barker | Mar 26, 2019 | Blog, Marketing
Facebook Small Business Advertising I’m often asked by small businesses to help them sell to a local audience. Traditionally, local businesses have advertised in local printed newspapers and magazines or in the Yellow Pages. But today, one of the most effective...
by Keith Barker | Feb 22, 2019 | Blog, Design
As part of my ongoing marketing project with David Granger Architectural Design, I was asked to design signage and a new logo for the Old Cottage Hospital in Ashby de la Zouch. The building was being renovated to act as David Granger Design’s new home, with...
by Keith Barker | Nov 5, 2018 | Blog, Marketing
This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog. Solving...
by Keith Barker | Mar 1, 2017 | Blog, Design
Do you remember the last time you travelled by plane? The chances are you rushed to get to the airport two hours early. You then slowly meandered your way through one tedious queue after another – check-in, passport control, duty-free, boarding… I bet you were...
