Marketing 101 for Small Businesses

It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I...

Racing to the Bottom: Online Freelancing

I’m ten weeks into my freelance career, and it hasn’t exactly gone according to plan. I’ve been working, yes, and getting paid, which is great. I have designed and had printed my new portfolio and some swanky business cards. I’ve had great...

Letterpress Business Cards

As a graphic designer, setting up your own business puts you in the unfamiliar position of having to specify print for yourself. And as it turns out, I am a terrible client! On the plus side, I knew the look I wanted to achieve. On the minus side, I couldn’t...