by Keith Barker | Apr 13, 2016 | Blog, Marketing
It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I... by Keith Barker | Jan 8, 2016 | Blog, Marketing
If there’s one thing most small businesses lack, it’s a huge marketing budget. That’s the reason why small businesses don’t tend to buy television ads, radio and newspaper advertising. They cost an awful lot of money. These traditional... by Keith Barker | Nov 2, 2015 | Blog, Design, Marketing
Customers are fussy, and are turned off by the smallest things. Take the design of your marketing materials. If your logo or advert makes you look a bit like a novice they won’t call you, no matter how much of an expert you are. Poor design makes you look... by Keith Barker | Aug 19, 2015 | Blog, Marketing
I’m ten weeks into my freelance career, and it hasn’t exactly gone according to plan. I’ve been working, yes, and getting paid, which is great. I have designed and had printed my new portfolio and some swanky business cards. I’ve had great... by Keith Barker | Aug 5, 2015 | Blog, Design
As a graphic designer, setting up your own business puts you in the unfamiliar position of having to specify print for yourself. And as it turns out, I am a terrible client! On the plus side, I knew the look I wanted to achieve. On the minus side, I couldn’t...