Marketing and Design for Small Business Owners

It’s hard to run a small business.

You struggle doing everything yourself – even the things you shouldn’t, like accounting, IT and credit control. I know – I’ve been there.

I’ve run Keefomatic for eight years and have been a partner in another small, family-run business for 16 years.

During this time, I’ve learned that the secret to small business success is outsourcing things you find too boring or complicated.

Outsourcing sets you free to concentrate on what made you start your own business in the first place.

For Most Businesses, Design and Marketing Are Too Complicated

Despite what the makers of Canva might tell you, you’re not a designer.

You shouldn’t be designing your marketing material. Not if you want to make a professional first impression and look distinct from your competitors.

And what about doing your marketing? Where do you start? The number of options available is overwhelming.

How many social media channels should you be using? What about YouTube? Or a podcast? Should you advertise? What about email marketing?

So many questions…

And on top of doing all that, you have to find the time to do some actual work for paying customers.

So, to stop you from tearing your hair out, you should outsource design and marketing to an experienced pair of hands.

Like Mine

I won’t bore you with my life story, but in short, I have been a designer for over 30 years for tiny start-ups through to big-name household brands like Volkswagen, L’Oréal and SkyTV.

I’ve worn many hats – I’ve been a designer, design studio manager, art director, marketer, and copywriter. I’ve worked in a London branding agency, hectic in-house marketing departments and boutique creative design studios.

I was lucky enough to travel all over Europe as design manager for the Frank Thomas Group, setting up large exhibitions in Milan, Cologne, and the Paris Motor Show.

I even directed a photoshoot on a volcano.

But in 2015, after 25 years, I left that all behind to set up Keefomatic. Seeing the value design and marketing brought to our thriving family business, I decided to work with other small business owners to help them succeed.

Keefomatic is now a successful marketing and design business. My clients include engineers, management consultants, property development companies, IT providers, estate agents, coaches and a PR firm. Along the way, I’ve worked with a cartoonist, a hypnotherapist, a utility company and a TV cameraman.

I’ve also worked with several home and garden clients – garden designers, architects, landscaping companies, and kitchen and bathroom designers.

They are almost all small businesses employing fewer than ten people.

My work for them includes the following:

• Logo design and brand identity – ideal for professionals starting up their own companies or looking to refresh their branding as they grow;
• Design and print for brochures, flyers and retail signage – a complete design, print and delivery service to help you professionally sell your products and services;
• Designing and building brand new WordPress websites – the perfect marketing hub for your new venture;

All Design and Marketing Should Create Value

I’ve worked at places where design and marketing were all about vanity and prizes. I’m not interested in that, but I am interested in getting you results.

If you can’t point to an increase in sales, leads, or some return on investment in design and marketing, you’ll have wasted your money and time.

I don’t waste either.

So, Here’s What I’m Looking For

I want to work with companies looking to grow and who understand the value design can bring to their business.

If that’s you, and you’re struggling with doing it all yourself, I can help lift that weight from your shoulders and free you to accomplish your goals. I have the experience to help you and the results to prove it.

Let me know if you’d like to discuss how I can help you.