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How Three Little PDFs Earned My Client £80k

How Three Little PDFs Earned My Client £80k

If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It's merely the story of how...

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Content Strategy Case Study

Content Strategy Case Study

This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client's blog.  Solving Problems: How...

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Why design is not a luxury

Why design is not a luxury

Do you remember the last time you travelled by plane? The chances are you rushed to get to the airport two hours early. You then slowly meandered your way through one tedious queue after another – check-in, passport control, duty-free, boarding… I bet you were...

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