Content Strategy Case Study

Content Strategy Case Study

This content strategy case study describes my work with David Granger Architectural Design in helping them put their customers’ problems at the heart of their message. A shorter version of this case study originally appeared on my client’s blog.  Solving...
Why design is not a luxury

Why design is not a luxury

Do you remember the last time you travelled by plane? The chances are you rushed to get to the airport two hours early. You then slowly meandered your way through one tedious queue after another – check-in, passport control, duty-free, boarding… I bet you were...

Marketing 101 for Small Businesses

It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I...

Racing to the Bottom: Online Freelancing

I’m ten weeks into my freelance career, and it hasn’t exactly gone according to plan. I’ve been working, yes, and getting paid, which is great. I have designed and had printed my new portfolio and some swanky business cards. I’ve had great...