Hi there – I'm
Keith Barker,
nice to meet you

I love using my design and marketing expertise to help small business owners achieve their goals.

I love the people I work with and I love the service I provide – helping small businesses to grow and to connect with their most valuable asset…their customers.

So what makes me qualified to work with small businesses?

There are two things. I have almost 30 years’ experience as a designer and marketing professional. And for 10 years I’ve helped to run a small business.

I know what it’s like

Running a small business means you are the manager, the head of operations, the finance department, the sales team, the credit controller and the cleaner – all at the same time.

When your funds and time are limited, the secret to small business success is…well, not really much of a secret. It’s simply to outsource the things you find are too complex or too boring. That leaves you free to concentrate on what made you start your own business in the first place.

For most small business owners, design and marketing falls into the ‘too complex’ category.

But let’s be honest

While design and marketing can be complex, it’s the scale of it that can be overwhelming.

You start with designing your logo. Then maybe you need some stationery and branded items. Soon you are advertising. Then you have your website to create. And everyone says you need a blog, so you’ve got to write that. And then you need to publicise the blog on social media…and before you know it you’re publishing an email newsletter once a week and your marketing department (ie. you) is creaking under the volume of work.

And that’s before you’ve thought about any leaflets, brochures, display material or packaging you might need.

So, for a more sane and productive you, outsource your design and marketing to a professional.

One like me

I’ve worn many hats over the years – I’ve been a designer, design studio manager, art director, marketer, copywriter. I’ve worked in London agency ad-land and hectic in-house marketing departments. I’ve freelanced for boutique design agencies and, since 2015, worked at Keefomatic with small business owners to help them stress less and grow more.

I’ve designed work for huge multinationals. But, for the last ten years, I’ve also been part of a small, growing family business, creating all their design and marketing. Proving that what I do works equally well for small businesses as it did for the big brands you can see in my work galleries.

There are two things I believe

  1. If you love what you do, you’ll do it better
  2. All design and marketing should create value

In my time, I’ve worked with people who didn’t love what they did, and it showed. And I’ve worked places where design and marketing was all about vanity and prizes. I haven’t got time for that B.S.

If you can’t point to an improvement: an increase in sales, or some kind of return on your investment in design and marketing, you’ll have wasted your money and your time.

When you work with me, I don’t waste either.

So, here’s what I’m looking for

If you’re a friendly, dedicated and smart small business owner, I will lift some of the weight from your shoulders and help you accomplish your goals.

And if you run a small creative agency and need some skilled, reliable and friendly cover, I can help you with that too.

If you’ve read down this far, thank you. If you’d like to chat about how I can help you, just let me know.

Talk soon,

Keith Barker, The Keefomatic Design Co.

Hello from me!

Photo-shoot-art-directing
Photo-shoot-art-directing

I’ve been lucky to work all over the place and try many different things – from art directing a photo shoot on a volcano…

art-directing

…to shooting block paving samples in Wolverhampton. (The models were a little easier to work with though.)

Contact me:

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